Leadership in Forestry[Home]
(GS 106-870, 106-875, 106-1001/1002, 113A-52.1)
The NC Forest Service strives to be the leading authority on issues concerning forest resources in the state. Through a professional, highly trained workforce we take initiative to influence the direction of forestry and serve citizens.
Objective - Target Audiences
Inform target audiences of our programs and legislative mandates.
Target Audiences Action Items:
- Develop and implement outreach strategies that improve participation in NCFS programs and services. Lead - I&E Branch
- Utilize "Changing Roles" or other programs to better equip personnel to outreach new audiences. Lead - Urban & Community Forestry Branch
- Identify key messages of importance to the public that can be used to increase awareness of NCFS similar to the Highway Patrol Governors' Safety Program. Lead - Division Directors
- Develop position statements/talking points for each program to deliver a uniform message and give county personnel a tool to sell programs. Lead - Division Directors
- Develop uniform reports and presentations, utilizing standard elements.(County Commissioner Reports). Lead - I&E Branch
Objective - Image
Maintain a strong, consistent public image.
Image Action Items:
- Maintain a uniform/standard image throughout NCFS. Lead - Division Directors
- Actively participate at all levels in any group making decisions related to forestry. Lead - Division Directors
- Utilize the patch as a central theme on any item. Lead - I&E Branch
- Develop NCFS vehicle marking standards. Lead - I&E Branch
- Review and adjust all Policy and Procedure related to appearance standards (uniforms, vehicles, and signage). Lead - Safety, Planning and Analysis Division
- Utilize NCDA&CS marketing division to assist with branding. Lead - Technical Development Branch
- Continue to reinforce ourselves as the "North Carolina Forest Service". Lead - Division Directors
- Develop a calendar of local events. Lead - Regional Directors
- Fully staff state, regional and county fairs. Leads - I&E Branch and Regional Directors
Objective - Visibility and Recognition
Increase visibility and recognition of NCFS qualifications.
Visibility and Recognition Action Items:
- Increase opportunities to train and deploy with other agencies. Lead - Fire Staff
- Actively participate with any group making emergency response decisions. Lead - Forest Protection Division
- Capture and publicize NCFS role in emergency response (IMT web page, dispatch record). Lead - I&E Branch
- Train more personnel on working with the media at the local level. Lead - I&E Branch
- Take a more proactive role in providing content to the media. Lead - I&E Branch
- Place qualifications on email signature and business cards. Lead - Division Directors
| Progress Graph | Measures - Safety | Baseline | June 30, 2016 Target |
|---|---|---|---|
 |
Increase the number of web site visits | 140,140 visits | 140,200-150,000 |
| Baseline is average of quarterly Google Analytics reports of site visits from January, 2011 – March 2013. Statistics previous to this period (which used WebTrends) are not a valid comparison to the Google Analytics numbers. | |||